elita presents Work Hard Party Harder in New York
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Can you imagine something harder and funnier at the same time than a running+biking race by night in the most URBAN spot of the big apple? Sure! Going to your favorite party just after the race!

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This is going to happen in New York on 24th of March, with a special event curated by elita milano.

Just 3 week before the annual Design Week Festival Edition (18-22 April in Milan

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feat. Skrillex, Richie Hawtin, Little Dragon, Switch, Mr.Scruff, Matthew Herbert, Soul Clap..and more), elita celebrates his annual motto Work Hard Party Harder, joining the RED HOOK CRIT race in Brooklyn as partner and presenting the festival at Sullivan’s Room in Manhattan with a preview party.

elita met Red Hook Crit in Milan in the last october, and felt in love with this global event.

200 runners and 100 bikers are going to race at the Brooklyn Cruise Terminal Circuit and a special team by IRIDEFIXED is going to defend italian colors thanks to Le Coq Sportif, official partner of the guys. The brand is supplying them with exclusive old school style wool cycling jersey inspired to L’Eroica event – a retro cycling event taking place in October on the white roads of Chianti shire in Italy.

During the event elita will present LIGHT TRUCK, a moving lighting art and music installation by Raphaele Shirley and Dino Lupelli, featuring artworks by Raphaele Shirley, Don Edler, PiMaria Joao Salema and Sofy Yuditskaya while music will be provided by elita radio.

The light track will head the post-race parade to Bellhouse Ballroom for the post-race party where italian dj’s Claudio Fagnani (elita) and George Skanderbeg (Pizzico Rec, Saved Rec) will spin electro, disco and house records with some local dj’s.

The entire race and trip from Italy to New York will be televised by Deejay TV, telling the story of the italian team joining the race.

In the same night, just across the Hudson River, a special FESTIVAL PREVIEW event will happen at Sullivan’s Room, in the heart of Manhattan’s Low East Side, featuring Lele Sacchi (Get Physical, Soundplant), one of the elita festival music directors.

More details

24 March 2012

6-10 pm
RED HOOK CRITERIUM
PIER 11, BROOKLYN
(free entrance)

11 pm – 4 am
POST RACE PARTY
BELL HOUSE
9TH STREET, BROOKLYN

12 pm – 4 am
SULLIVAN ROOM
218 Sullivan st., NEW YORK

Supported by LE COQ SPORTIF
In partnership with TRIMBLE RACE EVENT - IRIDEFIX MODENA

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